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Atarashii Bunmei Kaika
, also known by its English language title "Brand New Civilization",〔(【引用サイトリンク】 title=Discovery / INCIDENTS TOKYO )〕 is a song by Japanese rock band Tokyo Jihen, led by musician Ringo Sheena. It was a promotional song for the band's fifth album ''Dai Hakken'', released on June 29, 2011, and was used in commercials for Tokyo Metro.
== Background and development ==
After releasing their album ''Sports'' in February 2010, Tokyo Jihen undertook their ''Ultra C'' tour across Japan. In July they released two digital singles, "Tengoku e Yōkoso" for the drama ''Atami no Sōsakan'' and "Dopa-mint!" for Ezaki Glico's Watering Kissmint gum commercials. The band planned to release a double A-side single in February 2011, "Sora ga Natteiru" / "Onna no Ko wa Dare Demo", which was postponed until May due to drummer Toshiki Hata's incident involving a police officer in February 2010.〔(【引用サイトリンク】 title=The Reverberation / Fly Me To Heaven / INCIDENTS TOKYO )〕 The band's follow-up album, ''Dai Hakken'', was first announced on May 9, 2011.
In 2010, Tokyo Metro used Yu Takahashi's song "Fukuwarai" as a song for their commercials. Previous years featured music by Yoko Kanno, Richard Rodgers, Pes from Rip Slyme, Kazunobu Mineta of Going Steady and Ging Nang Boyz, and Yoshiharu Abe from Unicorn.
Tokyo Jihen's second album, ''Adult'' (2006) featured the song "Kenka Jōtō" as a promotional single, sung entirely in English. Their fourth album, ''Sports'' (2010) was promoted by the English language song "Kachi Ikusa", which was used in commercials for Ezaki Glico's Watering Kissmint gum.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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